“As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”
"All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore inﬁnite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers.
Hmmm...free to explore infinite possibilities. Yeah, like leaving computer work for a different career. Magic Cookie did it ("Having a job I care about is a good thing."). How's THAT for an imagination?
Barbie doesn't make it look all that great, anyway. Just further confirmation that there's no dressing this up. You can even stamp a Mattel label on rubberized computer work, but that doesn't make it any less geeky. Would Ken be interested in her now? I wonder.